ditech, one of the mortgage industry’s best-known brands, has significantly increased its partnership with Stewart-Haas Racing (SHR) for the 2015 NASCAR Sprint Cup Series season.
ditech will expand its associate sponsorship of Kevin Harvick and the No. 4 team to include a two-race primary sponsorship. While the two races where ditech will adorn Harvick’s No. 4 Chevrolet have not been determined, the look of the No. 4 ditech Chevrolet has been confirmed. This afternoon on FOX Sports 1’s RaceHub, Harvick and ditech Chief Marketing Officer Rich Smith unveiled the blue No. 4 ditech Chevrolet and formally announced the increased partnership with SHR.
“We are thrilled to expand our sponsorship with Kevin for two primary races in 2015,” Smith said. “It’s well known that NASCAR fans are steadfast in their support of team sponsors, and the surge in interest and awareness of the ditech brand is proof of that loyalty. Kevin continues to be a top performer in the Chase for the NASCAR Sprint Cup, and we look forward to seeing all that he and the No. 4 team can do this year and in the years to come.”
On Sept. 10, ditech announced an associate sponsorship of Harvick and SHR’s No. 4 team. Since then, ditech has experienced a surge in brand interest, and it prompted the company to augment its associate sponsorship with two races as a primary sponsor.
“We’re very proud to be able to deliver for ditech in such a short period of time,” said Harvick, one of only 12 drivers still in contention for the Sprint Cup championship with just six races remaining. “We’re here to win – for us, for ditech and for ditech’s customers – and come next year, we’ll have two opportunities to do it in a blue No. 4 ditech Chevy.”
Harvick has won 25 Sprint Cup races, including NASCAR’s crown-jewel events: the Daytona 500, Brickyard 400 and Southern 500. He has earned two victories already this season, along with a series-leading eight poles. He is currently sixth in the championship standings.
Headquartered in Fort Washington, Pennsylvania, ditech’s overarching goal is to change the experience of securing a mortgage. The company views itself not as being in the mortgage business, but rather as being in the business of helping Americans reach their dream of homeownership. It routinely employs NICE as a four-letter word, translating to:
• No double-talk
• Customer satisfaction
ditech employs three sales channels for its mortgage and refinance loans: direct-to-consumer, through a team of home-loan specialists who are easily accessible by phone and online; retail, via loan specialists located throughout the United States; and the correspondent market, by partnering with more than 600 financial institutions. The company offers a full range of home mortgage products for both purchase and refinance, including fixed-rate mortgages, adjustable-rate mortgages, jumbo loans and FHA loans.